After months of holding out, Krispy Kreme opened a sprawling Times Square flagship store. The new store is located at 1601 Broadway at West 48th Street.
Unlike the doughnut chain’s other New York City outposts, the Times Square location has lots of bells and whistles, including a glaze waterfall and a production line capable of making close to 400 dozen doughnuts per hour. There is also be a 24-hour walk-up window, where customers can order boxes of doughnuts for takeout.
Despite tourism numbers still being way down in New York City, Krispy Kreme expects the new flagship store to be the chain’s busiest location among its roughly 1,400 stores internationally. The 48th Street Krispy Kreme was originally slated to open in May, though the novel coronavirus pandemic delayed those plans.
Earlier this year, the doughnut chain quietly opened four additional storefronts in New York City and now has locations in Harlem, the Bronx, Midtown, the Financial District, and inside Penn Station. By the end of the year, Krispy Kreme plans to have eight locations in New York City, according to a spokesperson for the restaurant, with stores previously planned for the Upper West Side.