The Ford Motor Company announced the addition of an all-electric option to its F-Series line of pickup trucks.
The electric F-150 Lightning pickup was introduced during a presentation at the company’s world headquarters in Dearborn, Michigan which has already lead to an increase in shares of about 3% in premarket trading, CNBC reports.
Ford Motor Company CEO Jim Farley confirmed to CNBC that the company has already taken 20,000 reservations for the new all-electric pickup truck.
Farley said the reservations are being closely watched by Ford Motor, as well as investors, to get a better understanding of consumer interest in EV pickups, as it is an unproven area for automakers to jump into.
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