If there ever was a vehicle that Ford couldn’t afford to get wrong, it would be the F-150 pickup truck, as the F-Series has been the best-selling pickup truck for 43 consecutive years. Get this wrong, and it could spell disaster for the Blue Oval, giving the competition that opening they have been looking for to convert some Ford Truck customers.
Ford didn’t want to put out an edgy, controversial design like the Silverado and risk alienating customers. So they played it safe with the all-new 2021 Ford F-150, keeping the exterior looks very similar to the outgoing model, more of a facelift than a redesign.
But go beneath the surface, and you’ll see that Ford has taken the 2021 F-150 to the next level, declaring it “the toughest, most productive F-150 ever and most powerful in its class.”
And based on a webcast reveal hosted by Denis Leary, it looks rather promising, with some innovative features that should be a hit with truck customers.
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