Impossible Foods is launching meatless chicken nuggets as it seeks to capture a share of the huge market.
The company, which is backed by celebrity-investors like tennis star Serena Williams and rapper Jay-Z, announced its expansion into chicken, and plans to rollout the product in supermarkets soon.
The nuggets’ main source of protein is soy and sunflower oil brings juiciness to the nuggets, the Redwood City, California-based company said.
There are 12 grams of protein per serving and no cholesterol or animal antibiotics, Impossible said, adding that they have 40 percent less saturated fat and 25 percent less sodium than animal chicken nuggets.
Unlike Impossible’s meat-free burgers and sausage, the nuggets don’t contain heme, an additive that’s produced from genetically modified yeast.