M&M’s, Skittles, and Starburst are now available in versions without artificial food dyes, marking a significant shift in the candy industry as Mars Wrigley responds to consumer demand and regulatory changes.
Mars, the company behind these candies, has developed new color formulas using ingredients like beet juice for red, turmeric for yellow, a mix of turmeric, beet juice, and spirulina for green, and beta-carotene and carotenals for orange.
The switch comes as artificial food dyes face growing scrutiny in the United States, with the Food and Drug Administration (FDA) announcing plans to phase out petroleum-based dyes from the nation’s food supply.
Other major food companies like Kraft Heinz, General Mills, and Hershey have also pledged to eliminate artificial food dyes from some or all of their U.S. products, reflecting a broader industry trend.
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