It’s time to worry, Alfred E. Neuman.
Mad magazine — the iconic satirical publication with freckle-faced, jug-eared mascot Alfred E. Neuman — will soon no longer appear on newsstands after nearly seven decades.
The magazine, which was billed as a creation of “The Usual Gang of Idiots,” announced it will stop running issues with new writing this fall — with the exception of the annual year-end issue, ABC News reported.
Beginning with issue No. 11, the publication will only be available through subscriptions and comic book stores.
“After issue #10 this fall there will no longer be new content — except for the end-of-year specials which will always be all new,” the publisher DC Comics said in a statement. “So starting with issue #11 the magazine will feature classic, best-of and nostalgic content from the last 67 years.”
The publication debuted as a comic book in 1952 before becoming a magazine three years later known for spoofing politics and pop culture.
Most notably, Neuman’s face appeared in the top, central position on the covers — with his now-familiar signature phrase “What, me worry?”
Mad underwent several major changes in recent years, including a move from New York to the West Coast. The magazine also tried to adapt to the digital age by publishing original content online and launching a channel on the streaming platform Twitch.